Jan. 14, 2022

E179: Living Your Best Life with JM Ryerson | CPTSD and Trauma Healing Coach

In this episode, I sit down with my friend, JM Ryerson, and we talk about living your best life. I think so many of us have this thought or process of wanting to live our best lives, but the only way you create massive change in your life is to do...
See show notes at: https://www.thinkunbrokenpodcast.com/e179-living-your-best-life-with-jm-ryerson-cptsd-and-trauma-healing-coach/#show-notes

In this episode, I sit down with my friend, JM Ryerson, and we talk about living your best life.

I think so many of us have this thought or process of wanting to live our best lives, but the only way you create massive change in your life is to do that through the actions you have right now. And so many of us are walking around these empty cups, putting everything else except ourselves first, and it's not selfish, put yourself first, it's really not.

JM is an Author, Mindset Coach and host of Let’s Go Win podcast who has been building companies and leading sales teams for over 20 years. JM is the co-founder and CEO of Let's Go Win whose mission is to increase leadership, enhance culture and help teams achieve peak performance.

JM believes that everything rises and falls on leadership. Based on this belief, he has spent his career focused on enriching the lives of others while continuing to educate himself on best practices in leadership, vulnerability, and teamwork. His ability to impart some of this knowledge might be his greatest contribution to you and your team's success.

Let's Go Win together!!

Let’s Live Your Best Life!

I encourage you to watch or listen to this episode because I guarantee you that JM will deliver tremendous value for us today!

Learn more about JM Ryerson, visit: https://letsgowin.com/

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Michael: Hey! What's up, Unbroken Nation! Hope that you're doing well, wherever you are in the day. I am super excited to be back here with another episode with my guest, JM Ryerson, who is a mindset coach, host of ‘Let's go win podcast’ and author of the Amazon bestseller, ‘Let's go win the keys to living and champions daily Playbook.’ JM, my friend, what is going on in your world today?

JM: Michael, what's up my brother! Thanks for having me on the show, I'm excited to be here.

Michael: Man, I am excited to have you. For those who don't know, if you can, give us a little bit of background and tells about how you got to where you are today.

JM: Yeah, man. This is the fourth company that I've been a part of either building or being a part of but this is the one that really gets me out of bed because I get to work with people and help them fulfill their potential at the company exists today, literally to inspire people to live their best lives. That's why it was started the whole books, other with for my kids and I just really enjoy working with people and seeing them do more than they think because I try never to use the word hate, I try not to, but I do hate self-limiting beliefs and thus, the whole company set up to hopefully eradicate and remove those for anybody that I particularly influence, or have any piece of. So, I'm a kid from Montana, I love to read, I love to ride, I love to work with people, and so it's just been an awesome, just a fun journey and and every single day I wake up get out of bed and I know that my mission will never be filled to have people live their best lives because there's always stuff going on. So it just means every single day, I got a lot of work to do.

Michael: Yeah, I love that man. I think so many of us have this thought or process of wanting to live our best lives, but it also feels like this cumbersome journey and I would have to guess, and this is maybe had so many conversations, this probably wasn't the way you always thought about life was it that?

JM: Yeah. It's always were always evolving and so, no, I wish I thought this way when I was my kids age because as you know, I would be interesting to see where I'd be today if I didn't have some of the junk that I had as a kid and as I got into my 20s and even my 30s, so absolutely not it's something that I continue to try and learn more and absorb and there's so much out there to learn and unlearn and it's been such a cool process for me personally. And then everyone I work with is cool I can literally say, oh, yeah, I went through some stuff as well that wasn't ideal, I definitely didn't live my best life for x amount of years.

And I think it makes you more relatable because if everything was so easy and everything came, I don't think that would be relatable, I don't think people would really be able to trust that, you know, what the heck you're talking about, because you haven't really gone through some of the stuff that you have to go through in order to find what is your best life.

So, what is your best life? I think it's just literally wake up everyday and just being excited about what you get to go do. And so no, it has not always been this way brother but that's for sure.

Michael: Yeah, I love that definition and finding that excitement is like pivotal to me. I'm like – if you can get up every day and operate through this scope of like I can, I believe this, like I'm going to move towards this it's such a big difference than operating through the scope of fear. And I'm always thinking about how do we really help people navigate that? What I'm curious about that before I ask that question, you said something that really stuck with me here and you said, you've had to unlearn things, what does that mean? What have you unlearned?

JM: Well, some of the hard words that were given for me, specifically, I'll take the relationship of money. I learned from my dad specifically that it wasn't real great. So when I got into my professional career and as I started making significant amount of money, I didn't feel great about myself. I was always kind of taught that that wasn't necessarily a positive thing that the pretty people had that and so I had a negative connotation kind of wrapped around it, why? I don't know other than I learned this behavior by watching my dad, listening to some of these comments. Now, he and I have talked about this so if he was listening to the show, he'll be knowing that this is what my process was, but I had to unlearn like making a lot of money isn't a bad thing, it doesn't mean anything one way or the other. And for me, I had to learn that I had to relearn that, you know what? If I do, make a lot of money than I can give back to a lot of charity then I can create these companies, then I can do whatever the heck it is, but there's no good or evil tied to this dollar bill, it's really what you choose to do with it, but that wasn't the case. So that was something I absolutely had to unlearn because again our hardwires they're given to us at a pretty young age.

And I love my parents, they're amazing and I think I'm an okay parent as well but I promised some of my self-limiting beliefs have been passed down to my kids and so they're going to have to unlearn that as well.

Michael: Yeah, I love that. I think there are such a big process of unlearning and I have the same relationship with money except from the other side where it was constantly like I'm not deserving like – I can't have what I want to have. You know, growing up in poverty, growing up and homelessness, you know, always having water turned off or getting evicted and what I change that and luckily, I did it at a pretty young age, man, it became this really impactful journey for me because I think so many of the narratives that we carry within ourselves, man, they just keep you trapped and it's like you're just right there if you could just shift that thing I'm telling you things can be different. But I know that moving and navigating through limiting self-beliefs is one of the most difficult things that we do. Where do you start that process and where do you even know how to look for what is limiting?

JM: Such a great question. I love this question because it's actually a relatively simple process, I'm not saying it's going to be easy to get there, but you just have to ask some questions. What am I wanting to accomplish? Let's say, it's a specific career, I want to make x amount of dollars, whatever it is that I'm looking to do have I accomplished it and if the answer is no why not? Or another example, if something comes across and you just say something out loud, why do I think that way constantly asking yourself these questions and quieting the mind to figure out why do I think this way?

Once you start to do that, then you'll start to say, well I learned it through whether it's my parents or my environment growing up or whatever and if it's not serving you, can you unlearn that, can you go find another way to do that? And so, I think any time that you can just question, why do I think that way and is it serving me? And if the answer is, no, cool, let's figure out how to think differently, what do I need to change from a mindset? Because I truly believe if you upgrade your mindset, then you upgrade your habits, you can upgrade anything, whether that be your career, your relationship your life, if you just do a small upgrade in your line of thinking. So it's a constant process for me, of quieting the mind, meditating, I definitely journal and spending time with myself and asking those questions like, why do I think this way? Is it good? No, cool. Let's figure out how I can think differently.

Michael: This was my experience, too so that's why I believe this, that you will have that thought and you will go through that process and you'll sit with it, and go, okay, this isn't serving me, this isn't beneficial, I understand like, whatever I'm thinking right now is keeping me trapped, but then there's also the site of it in which in that acknowledgement you still don't do anything, right? How do you go in there? Like I think people just get so stuck there, right? Like I know I'm not showing up for myself, I know I'm not going right now, I'm not doing all these things. So how do you really start to shift not only the thought, but the action as well?

JM: So it's again, another great point. You know, when you figure out that yes, I'm not doing that, what is that doing to you or not providing to you? So let's say if I'm not showing up as the best parent, what does that then doing to my kids? Now, one thing I know about every parent they want more for their kids than they had for themselves, that is the common theme of every parent I've ever met now, if your self-limiting belief is getting in the way and you're like, well, I know I'm not showing up, then you look a little further and say, what is the why behind? If I change this behavior what then changes? And if you get it something that's bigger than just yourself.

So, for instance, the one thing that most people are not willing to do is harm others, they'll hurt themselves all day long, they'll lie to themselves all day long, but when it comes to other people, especially a spouse significant other child family members. If you associate it to, I mean, not showing up as my best self, I'm harming these people, then it becomes bigger than who you are, then it's like, okay, I see the repercussions of my actions or inactions, and then I can go to work on changing those behaviors.

Michael: And in that when people are going through that and looking at pain often being this really interesting kind of precursor for action, it is there a way to do that in so that you're not only looking at it, from the aspect of worst-case scenario, but from the positive side of things?

JM: Well, I actually hope that people do, right? I actually try to, you know, yes, fears are real thing, but it's actually pretty much created. So I try to always look at; let's say your goal is to make 10 million dollars, okay, cool, why is that important to Michael? And Michael would say because then I can buy a nicer home, I can provide X or whatever the answers, ok, cool. Now you've at least associated something positive or something meaningful behind making this amount. To answer your question can you absolutely that's probably the biggest thing I do when it comes to mindset. Why do we focus on the negative? So if you believe in the power of attraction, whether that's energy, the Law of Attraction, if you believe that everything you focus on, actually, you are able to manifest, which I truly do believe. Then if you're focusing on negative that will continue to come with you, and when I work with athletes, I see it every single day because when they focus on what they don't want, guess what comes immediately? The thing that they don't want. But when they start to focus on what I really want something positive, something, maybe they don't even think they can obtain, it's amazing how the world just starts to open up for you.

So sometimes I've had people be like, well, that's a little woowoo cool, it could be but guess what, if it works? Do you care? No, okay, cool, are you willing to try? Yep, all right, let's give it a shot. So it's just amazing to me when you put it out there. And that's why I have every client I ever work with, write down their goals, then we verbalize it out to the world and then we're willing to share it because then the Universe, God, energy, whatever you want to believe, and I really don't care what you call it, it starts to provide for you. So that's probably just one small shift that we can all make is focusing on something positive rather than something that probably won't even happen unless you put it out into the world.

Michael: Yeah, you know, it's the old adage where attention goes energy follows. And I've seen it play out in my life so many times where, you know, sometimes I do stuff that's in like where do I look at it? I go, that's insane like I got Grant Cardone to invest, 10,000 dollars into my business like that's insane like nobody does that, people normally giving Grant Cardone their money, you know what I mean? I've spoken on stage in front of 10,000, people have traveled the world, and back again. I'm just a kid from the hood, who was homeless but I made a decision and I put it in the world and I close my eyes, and I visualized it and I put it out there and it's so funny to me when you sit down and you write your goals everyday and I've said this ad nauseam on this show, but hopefully people are really starting to understand it, that when you do that, your energy goes there because it's that the center of your mind, it's where you go. But I think so many times in life people are just so focusing consumed on winning and the result and wanting the end of it they're just like I just want that thing but I don't know that winning is about the result and I know you feel the same. Talk to me about why winning is a mindset and why that matter so much?

JM: Yeah, brother. I mean winning, 100% is all about the process, talk to anybody that's ever succeeded to any level whether it's a business or in sport they will tell you, it is the process. You can listen to Michael Jordan, Kobe Bryant, LeBron James they all talk about the process. So to think about okay, for them it's the NBA Championship, that's a big goal, that's a big thing to try and accomplish today. So why would you put your focus and energy on that? What you would break it down to is okay, that might be the end result but what I have to do today is I need to go work out x amount of time, I need to take care of my body, I need to read, I need to work out, whatever it is, and you start to do that every single day, and then you fall in love with the process because getting just a little bit better and you've heard people say, I just want to get one percent better every single day. Just that goal alone just by saying, you know what, I just want to get a little bit better today, what's amazing is, whatever that end result is, it's going to be far more fulfilling if you just follow this process on a daily basis.

So it is that trick that everyone, you mention Grant Cardone again, he is a guy that has pretty audacious goals and he just goes to work, puts his head down goes to work. So it's one of those things man, it's like don't worry about what's down the line and I have a saying that I use with all my clients, passes pain, future is anxiety, present as everything because I can't do anything about the past that doesn't mean all my stuff in the past is negative. It just means that if I'm sitting today thinking about how great it was in the past that's a negative, if I'm sitting there thinking about how great it's going to be in the future when well, guess what? How good is moment present today? So, if you can trick your brain or yourself to every single day, just give 100% today, it starts to just be this domino effect, it's like, oh today was an awesome day, of the next day, is an awesome day and then when you keep just adding it up, it's like holy cow look what you can accomplish, but stop worrying about a year down the line, three months down the line, tomorrow be in the present and enjoy every moment because that is the one certainty I do know. We don't know when our time is up so you may as well get that everything out of every single moment, just like I'm with you right now, I want to give you 100% of my attention and then when I'm done with this, I will go give 100% to whatever my next project is. But right now I'm going to give everything and receive everything back from you and it's going to be amazing.

Michael: Yeah, I love that. And I think practicing presence is a part, almost think of it like going back and I hate to use another but it's true to get proficient at shooting a jump shot, you got to shoot that jump shot 10,000 times. And I think that about being present like, how are you spending your days? How are you spending your moments? Where is your thought? Because I feel like fear, often only really shows up in my life what I'm focused on tomorrow. If I get in my head about tomorrow, it is just like all every problem, every worst-case scenario, every bad thing that could possibly happen is right there, so, I really think that you're spot on getting into this place of being more present in the moment. What do you think has been the most profound shift for you and that thought process that is allowed you to become more present? Was there something we hit home? Was there an experience that you had if to that place where you like, wait a second, this actually has efficacy to it.

JM: Yeah, I don't know that I can point to a specific moment. Here's what I would say, we have the most remarkable imaginations. Now, that's really good and it can be very negative as well to your point, you can create something in your head about what if, and then you create this whole story before, it's even happened and you're already like sweating worried about how this is going to go? How am I going to show up? What if they say, none of that's even happened and you'll see how much energy you spend and just mental, like you're exhausted by the time, he even gets to the event and it's like most of the time, it doesn't go anywhere near what you thought. And so after a while what I realized is, I don't know what that person's thinking, I don't know what this event is going to be like, I don't know so why spent any amount of energy on that? Now that was when I think my aha moment was like, you don't know, don't be so narcissistic or egotistical to think that, you know, how this is gonna play out. I have no idea, I don't know what Michaels gonna say next, I don't know, I don't have that power and I don't want it. I want to live in this moment because it's so fulfilling, you're going to say something and it's going to take me down a totally different path and I want to hear what you're going to say rather than thinking about, oh, I got to say this I have to say that forget all that, I'm going to give 100% to this and in this moment, it's this interview and that does that mean don't prepare? No, I want to look my best and I want to show up as best I can but I'm not going to worry about it because I know that I'm going to give my best and that goes back to your point. Like Grant Cardone gave you 10 grand to your business that's because you doing some amazing things with this world.

More people will give you money because you are providing a service, you're providing a value to this world, people see value in that, so it's not crazy. And I know, but it's just that's the way if you can just shift it and say it, you don't know what the value is of someone else, you don't know what they think your value is, so stop trying to think that you do.

Michael: Yeah, and I also believe that like there is a sense of freedom, and I don't know if you would agree with this or not some really curious. I found there's a sense of freedom when I just let go. When I let go of just trying to control every damn thing, when I let go of trying to make sure the future is exactly what I to be at and look whether it's winning Grant Cardone or the stages I've been honor, the podcast or anything, I'm just like I try to visualize it, I move towards it as best that I can, I think I try to cover every box possible but in the moment like I just let go of control and that has brought freedom in my life. Is that similar to you?

JM: Yeah, dude. I mean, even you saying that you can almost feel that weight just come off. Here's what I would tell you in my professional career, I'm working on now, my fourth, five-year goal, no fifth my goodness, I'm aging but my fifth go around of five-year goals. I have not one time but even remotely close to what I thought I was going to accomplish in five years and my point in saying that is cool, put out your goal, but then put it there, you write it down and it's out there but then just go to work and guess what?

I've surpassed those 5 year goals each and every time, I'm not saying that to be a beggar, that's not my point. My point is, I don't know what's going to happen, I don't know that the world's going to shift, change, evolve, actually I do know it's going to change. So trying to predict the future is kind of a fruitless endeavor.

If you just give 100% to thing that you can every single moment with your kids, with your wife, with your business, then you can look in the mirror win or loss and you can say I gave it my best. And that is a freeing feeling to not try and control everything but just say I can control two things, I can control my attitude and I can control my effort, how is mine today? And if you can say, I gave my best attitude, my best effort, and I still got my butt kicked, that's okay I have tomorrow, oh to do it again, so it is a freeing feeling man and that's it is such a good feeling to have.

Michael: Yeah, and I agree with you. Give it what you can today because like tomorrow's not promised and those decisions that you have to make, those choices you have to make, the things that keep you up at night like, yes, it's difficult. I don't think anyone will ever argue the fact that it's difficult, but the only way you create massive change in your life as well by creating change in your life and you can only do that through the actions that you have right now because tomorrow's not promised in five seconds ago was great. I’m curious JM, a lot of people listening the show, our parents, a lot of them have children, a lot of them are in this place much like you were, we are trying to navigate a world living in a world that is the currency being fear, probably more so than anything else in the history of society. How are you navigating just parenthood right now, while time set while trying to have a business, while trying to make sure you know, lead your kids down the right path like how are you navigating just human existence right now?

JM: Yeah, man, it's such a good point. And you know, the biggest thing I would say to any parents, as who is running your agenda and I mean this before you even start the parenting idea. So the news, is it social media who's running your mind set on a daily basis? Because so often we just wake up and our habit is pick up our cell phone or turn on the TV and see the news with a problem or challenges. Now, you have CNBC, Fox, I really don't care which side of the aisle, you're on they're running your agenda, instead of you. So the first thing I always tell all parents is, what are you doing to feed your brain every single day? Now, if you are like, I'm doing the news thing, cool, let's find a more positive way to start your day. So you can choose how to run your agenda.

So then once I've done that then I'm just radically transparent with my kids, man, I tell them, here's my goal, here's what we're going to do and then by the way, I'm going to make mistakes all the way along the line, but you know what? I'm trying to accomplish and so when I'm just honest with my kids, because my kids and all kids they're way smarter than we typically give them credit for, they can assist in this parenting as long as you allow them the chance and the permission to say, you know what, here's what I really need Mom or Dad, help me, but if you close down that communication and you go with the old school way of like, you do it because I'm a parent and I told you so, you know as a kid as all of us were we shut down when our parents said that. So I tried to eliminate any of that and I just talked to my kids like, hey, what's going on, you know, with school and they tell me or, you know, how's it going with sports and they tell me? And the other thing that I do brother and this has been something since they were babies. My kids have said the same daily affirmation since they were able to speak and that was just speaking into existence, some of these things that we're talking about because I wanted them to know that they are confident and they are strong and they are intelligent, they are athletic, they are dynamic good-looking, popular, talented, independent boy, with a growth mindset, they have said that every single day, my son's 15 and that is hopefully to shape him. So he knows when the world says he's not, I don't know good-looking or he's not dynamic, he knows deep down, yes, I am.

Michael: Man, that's really beautiful. I want to like clap for that. You know what I mean? Because I feel like shit if I would have had that when I was 12, 13, 15, man, how different my life could have been. I know that some people who are going through this process of their own healing journey of changing their mindset, of coming to a growth mindset, of achieving goals, of all these things, are there in this weird juxtaposition where they're facing that limiting belief of is this who I really am? Do I deserve this? Can I actually be this person? While simultaneously trying to filter these things that they're learning down into their kids and filling fraudulent about it, right?

How you start to navigate that? Because I'm right now, and I really want to help and give people something practical that they can use to kind of take these ideations that we have right here and also give them to their children as their on this journey.

JM: Yeah, man, self-sabotage and imposter-syndrome, immediately come up when you when you said that and by the way, here's the thing, everyone feels that at some point. Some people are able to mask it or kind of push it to the side better than others but the first thing is to realize, it's okay, you do feel that way. What is your intention? It's one of the things all my clients, I ask every single day, what's your daily intention? So for me, I want it to be radically optimistic and present in every moment today, that was my intention today. And so, if your intention is pure, I'll give an example, me, writing a book, I had the impostor syndrome when I was right. Who am I to write a book? What do I what's my pedigree? What do I know? And the truth is it's a story, it's my perception of the world that I want to share and the gala was working with because I actually, originally wrote it for two people; my two boys. She said, I didn't know you're selfish and I said, what do you mean? She said, if you only share this with two human beings you're selfish and it was such a poignant, like moment for me to be you're right, she was absolutely spot on, if I chose to hold this to just my family that is such a selfish act. So, for those of you that are thinking, I'm not this, you know, I'm an imposter, you have so much to bring the world, don't be selfish, I holding it to yourself, share it with the world and if your intention is good, it will be received extremely well, and I always look at it that way, if you have a gift and you don't share it, shame on you because the world needs your gift, we all want this world hopefully, to be a better place, that's what my company is all about, literally, I want everyone to win because it's an infectious thing. And so if you share your gift that positive, beautiful thing you can bring to the world, guess what? Then the next person will share theirs as well, the next person will share theirs, and then we can all start to win together, rather than it being you versus me, or they're doing well, and I'm not. Forget that, share your gifts.

Michael: And I found in that most time, the vast majority of times. People are going to be supportive of you, and people are going to want that and people want to see you change, they want to see become different than want to see, you become the best version of yourself or impacting your community, your family, your children, your world because they want that for themselves to. And honestly, even the people who don't who try to bring you down, who make you feel less than that's their way of reflecting that they're scared to be who they are. I encourage people just like you said like just go for it; like if you got the next best book, if you have the next greatest tip for how to be an amazing parent or how to love yourself, and you're not sharing that I agree with you, man, you're selfish, you need to go look in the mirror and you need to understand why you're being afraid of being someone who can bring value to the world. When you're in this and you're heading down this journey and you're trying to leave this impact in the world, JM, I want to talk about your company for a moment because I think it's important like we were a better place like, why does that matter to you? Why is that so important? You can do literally anything else on planet Earth?

JM: Yeah, it's such an interesting question and here's why. This path that I chose was not the easy one, IE my third company, it was just killing it and in terms of monetary, I could have just stacked on the bank and that could have been an opportunity for me I guess. This was just something that I was called upon to do and I mean, that not even in the spiritual way, I just mean I knew there was something more that I just wanted to do. And the moment that I started to do it, you talked about the word free and how that felt it. It spoke to me in a way it made me be so much more fulfilled then I had ever felt certainly professionally and it's just one of those I ask myself all the time, why? Why didn't I just choose to do hedge fund managing or finances and again, go beyond a boat and set my ties because that's not how I'm wired. I love to write, I love to share, this is just what gets me going. And you said earlier, brother, I thought what you said was so important and I do talk about it in the first a book because we want to see people's true authentic self. I think of people on stage, if they win like a Grammy and you have two speakers one that's really polished, she gets up there, she thanks everybody to the team, okay, great, and we've seen thousands of those or you have someone get up there and they just start crying thanking their moms and their dads and their managers and their whole team, those are the speeches you'll remember for the remainder of your life versus the real polish ones because it was authentic, because it came from the heart, that's what we all seek to see. I don't want to see somebody wearing a mask, look if you want to wear masks, let's go to a party but in everyday, I want to see who you are, I want to see what you're really all about not necessarily the polish version, but rather what really moves you? And for me brother that this company just does it working with people to inspire them, to live their best lives and by the way, it's actually a bit selfish because I get as much, if not more than anything that I could ever provide to my clients, to the people that I happen to influence, I get fed so much and it's such a rewarding feel.

Michael: I think it's fascinating to me that often people will air on the side of not being authentic and what you just said and be like, it's really about everybody else whereas I sit and I go, I do so much of this because it makes me feel good. Because if it did and I wouldn't do it and I think people are so afraid of the idea that they're going to come off as narcissistic or egotistical. How do you kind of balance that place where you're like – this makes me feel good and I'm serving the world and that's okay?

JM: Yeah, the podcast form has been that for me, 100%. I didn't expect what's come from it, I get so much energy by doing these podcasts, it's really become sort of a selfish endeavor that I'm getting so much now. What happens though is because I'm getting fed now, I want to feed more people, the same energy, the same love. And what's interesting, I was telling somebody earlier this morning, when I work with female clients specifically and I'm going to generalize for a moment. One of the biggest changes that I ever make with those clients is I say, look, typically females are so maternal, they take care of everyone around them first, before they ever consider taking care of themselves. So the kids, the spouse, the business, the house and maybe at the end of the night, that grab a glass of wine or sit down and just give them a little me time. And what I will tell them every single time, that is so selfish because there's a shelf life to that. If you would just take that first hour and take care of you and I believe in taking care of the mind, the body, and the soul, every single day it doesn't have to be a long amount of time but if you do that, then you're able to really show up for your kids, for your spouse, for your business, for your home, in a different way as the best version of you. So, if you can change that, it's actually the most unselfish thing that you can do by being selfish for a little bit of time every single day. And I don't know why it's this way, I don't know if we've been conditioned as human beings, but the females typically are the ones that I speak to the most on this. I'm like, I want you to be more selfish so that you can be more unselfish, right now you're being so unselfish, it's extremely selfish and it's weird how that works. But man, the breakthroughs that I've seen when they just take the hour every single day, they take care of themselves, they are filled in a different way, they're happier, their kids are happier, it's such a unique and really rewarding thing to watch.

Michael: Yeah. I love that, it's so much for reminds me of the old age like you cannot feel other people's cup if yours is empty. And so many of us are walking around these empty cups, putting everything else except ourselves first and it's not selfish, put yourself first, it's really not. I mean, I think it's contextual, you don't want to be robbing banks and doing cocaine all night, but like realistically, if you're taking care of yourself, you're doing the right things, you're going to make the world just a tremendously better place while simultaneously making your life better. And I don't know about you, but that sounds like really awesome to me. JM, and this conversation man has been incredible before I ask you my last question, can you tell everyone where they can find out?

JM: Yeah, thanks, man. I really appreciate that. Then go letsgowin.com I do an article or a Blog every single week, so it's up there for you. And then letsgowin365 on all social media platforms and then Let's Go Win on podcast. So I try to make it as easy as possible but, man, I appreciate it, man, this has been awesome. I'm looking forward to that last question too.

Michael: Yeah, my last question for you. What does it mean to you to be unbroken?

JM: Yeah, actually you can see it right here, the logo of mine is three circles and you'll notice that there's this gets a little deep, so if I'm taking too long, just let me know but I believe that in the very center, that's you; that’s whole perfect you, that authentic self. So if you take care of your mind, your body and your soul, every single day, then I believe people are on Earth for three reasons to have fun, to love, and to have purpose. And if you do that right in the middle, that's you, that's your authentic self. And so brother, to me that the reason the circle is so important, it's the most perfect symbol in the world, it's literally that's why the Knights of the Round Table, it's why the circle is literally, everyone has on an equal playing field. And so, when I think of unbroken, I think of that circle and I'm so glad you asked that question because it makes me bring out what this logo means to me and I'm looking at all my clients and you're right there in the middle, that's who you are, if you can just do those those six things I guess it is. Take care of your mind, your body, and your soul, have fun, love and purpose every single day and that authentic self will come through completely Unbroken.

Michael: Man, that's beautiful my friend, thank you so much for sharing.

Thank you so much for being here, I know I got a tremendous amount of value out of today's conversation.

Unbroken Nation, thank you so much for listening.

Please like, subscribe, share, leave a review.

Tell a friend.

And Until Next Time.

My friends, Be Unbroken.

-I'll see you.



JM RyersonProfile Photo

JM Ryerson

Mindset Coach

JM is an Author, Mindset Coach and host of Let’s Go Win podcast who has been building companies and leading sales teams for over 20 years. JM is the co-founder and CEO of Let's Go Win whose mission is to increase leadership, enhance culture and help teams achieve peak performance.

JM believes that everything rises and falls on leadership. Based on this belief, he has spent his career focused on enriching the lives of others while continuing to educate himself on best practices in leadership, vulnerability, and teamwork. His ability to impart some of this knowledge might be his greatest contribution to you and your team's success.

JM’s great passions are inspiring people to live their best lives and become open to what life has in store for them. His ultimate goal is to give others the tools that will allow them to transcend their self-limiting beliefs. There is nothing more inspiring than to watch someone achieve more than they could ever imagine. That is why JM considers it a real privilege to be a part of other people’s incredible journeys.

JM was raised in Montana and lives in Boca Raton, Florida with his wife Lisa and their two amazing boys.

Michael UnbrokenProfile Photo

Michael Unbroken


Michael is an entrepreneur, best-selling author, speaker, coach, and advocate for adult survivors of childhood trauma.