Oct. 6, 2021

E119 Clarity, affirmations, and manifestos with Adam Force | CPTSD and Trauma Healing Coach

In this episode, I speak with Adam Force. Adam is a business professional and entrepreneur with more than 15 years of experience. He is currently the founder of Change Creator.

See show notes: https://www.thinkunbrokenpodcast.com/e119-clarity-affirmations-and-manifestos-with-adam-force-cptsd-and-trauma-healing-coach/#show-notes

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In this episode, I speak with Adam Force.
Adam is a business professional and entrepreneur with more than 15 years of experience. He is currently the founder of Change Creator, a magazine app and podcast radio show that provides business advice to Change Creators, building businesses for social good.

We talk about clarity, affirmations, and manifestos. If you want to start creating a clear vision around something you are interested in, you must begin getting clarity on that vision working towards this new chapter of your life.  I hope that you'll take some time to listen here today.  I'm telling you right now; there's a tremendous amount of value that Adam will deliver for us today. 

Learn more about Adam Force at: changecreator.com

Learn more about NW Recovery at https://nw-recovery.com/

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Follow me on Instagram @MichaelUnbroken

Learn more about coaching at https://coaching.thinkunbroken.com

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Hey! What's up, Unbroken Nation! Hope that you're doing well, wherever you are in the world today. Super excited to be here with you again, my friends with my guest and friend, Adam Force. Adam, my man, what is going on?

Adam: Everything! And I'm excited to be here, appreciate you having me.

Michael: Yeah, man, of course, we connected recently. You know, I was a guest on your podcast and I love your conversation, the message that you're putting out. For me personally, as many listeners know, I'm an entrepreneur, it's a big part of my life, my livelihood. Even I would even call it a part of my identity, it's just something I've been doing since I was eight years old. And one of the things that I've often found in my journey, as you know, is really about doing the thing that you feel called to do. And as we dive in here, before we get in the depths of that, tell everybody a little bit about your background and what you have going on in the world.

Adam: Yeah, for sure. Thanks. So I've been in business for about 20 years thru over. So showing my age a little bit, but I was director of strategic marketing at WebMD. So that was like, my corporate life, I did a lot of big Marketing strategies for, you know, brands, like Walgreens Target, things like that, and that was a lot of fun, it was exciting. I was living in New York, then I moved to Philadelphia and I was traveling back and forth from Philly to New York for about 6 years.

Until finally, my wife and I were kinds of feeling that burnout situation. So we took a trip out to Costa Rica which was a pivotal role in our lives, for a number of reasons, but getting to the point of it just for a little background, so you guys know where I'm at. That is when I decided to start change crater because I just didn't see myself, you know, ten years down the road, still in the corporate lifestyle. So I wanted to use the skills I had, but in a different way, on my own terms supporting social entrepreneurs, there were some things in business that I felt very unethical, and I wanted to sort of support people who are running businesses that are trying to do something really important in the world, and so that's how Change Creator started.

It was because of that pivotal moment and that thought process. So now I work with small businesses and I work with social entrepreneurs and I help with branding, brand strategy, identity and help them sell more online. So that's where I'm at today.

 Michael: Yeah, you know, you mentioned something like you didn't like what you saw in the world and see made change around it. I think that's a thing, so many of us often struggle with in our journeys, whether it's entrepreneurship or life, you'd make this big move after looking at your life, kind of getting consumed by the corporate job, and I think there's just this huge I know, actually from working for a Fortune 10 company. There's a huge amount of stress that our career can play in our life. How do you start to like that thing kind of sits with us? Right? You're thinking about it all the time, you're like, okay, I know that I need to change my life, but often we don't do it. What was the journey in the process like for you to actually start to take the action around doing that?

Adam: Yeah. So the first thing was, I realized that and I want everyone listening to realize that when you feel burnout it's not because of long hours and hard work and hardship and what you're doing. It's actually in my opinion and experience is because you're doing things that aren't meaningful to you. So even if you're working at a job that you don't like right now and you're kind of unhappy, if you start creating a clear vision, around something that you are interested in, and this is where my brain started shifting, right? You know, you start getting clarity on that vision, you know, you're working towards this other new chapter of your life. All of a sudden you start taking the pressure off, you start getting more motivation and you put the ball in motion. So once it's in motion, that's the hardest part for people to make a decision to actually start on that path to take like it took a lot for me.

So, as an example, I was waking up at 3:30 - 4 o'clock in the morning, in order to figure out what the heck that next chapter was going to be in my life because, at the time, I didn't know what it was is years ago. And I would have to travel get on a train at 7:30 a.m. to go to New York. So I had to do whatever I was going to do before I got on the train at 7:30. We lived in a one-bedroom apartment in Philadelphia, so my office was my master bedroom. So my wife hated me because I was waking up at 3:30 in the morning and getting on the computer and I just started figuring it out. Like, what do I want to do? What makes sense? How do I even approach this?  And I did that for a few years before I actually landed change greater because I started a hemp water bottle company. I started Facebook pages around deforestation. I started a company called the Blue Dot post, kind of a spin-off of Huffington Post, but for the blue dot earth, right? Because I had this intention behind me, but I just didn't know what it looked like yet and I started doing all these things. So that's how my journey started, but the motivation was, I'm not who I'm supposed to be, and I feel burned out because I'm not doing work, that's meaningful to me. So, in the next 10 years, I want to change that and I have to start changing my trajectory now in order to get there or I'm just going to go deeper in a rut from where I am now.

Michael: And a lot of people have that call, right? Where they're like, I feel like I'm not in alignment with who I am, something feels off, I can't think to peg it or put my finger on it but how do you like actually honor that part of yourself? Because I think it's really easy, you know, people will hear that and go cool. Yeah, you're waking up, you were doing the thing early in the morning, but I just don't even know. I don't know where to begin. So, for somebody listening who's like and whether I think the supply is entrepreneurship, you have a partner and you guys are sharing an apartment and you're just trying to make it work and so you're sacrificing things along the way and trying all these different things to try to make meaning out of what you want in your life. What is it like to actually honor that and step through it and then more so to recognize that those first things, the blue dot, the deforestation like those things actually weren't the thing and instead of giving up to continue to move forward?

 Adam: Yeah, because I always feel that I keep the destination, the same, but I changed the approach, right? If it's not feeling right, it's not jiving, like I would do something and I'm like, man, they were so much resistance on the rainforest thing because I didn't have the experience in that space and it was a slow, slow roll and I was like, man, I got to start doing something that matched up with, who I am. So, you know, once you start finding your stride and you find your sweet spot, I did it. I think to answer your question. What you're asking is, how do I come to these conclusions? Well, it's kind of more so about looking at doing what I call a self-inventory, you know, really? Where are you now? Like, you got to know where you are in the present moment point A, but where do you want to be and who do you want to be? Right? So where do I want to go so that's point B, and then you can really start identifying the qualities that you currently have like, what are the skills? What are the things you like? Just because you have a skill in something you may not enjoy it. So what do you really enjoy doing? What are the skills that you actually have? What are the experiences? What are your values as a person? And you start assessing yourself, and I have the first notebook I made and as I wrote these things down, I started to like drawing lines and connecting dots, I came to the conclusion that I needed to use the skills I already had and I put 10 years at WebMD adopting to something that would accelerate my progress faster, but also find that the part of that, that I really enjoyed doing, which is The Branding and the business side of like strategy, and things like that.

So I started just trying to connect those dots so that I can find, what made the most sense for me, and it's going to be different for everybody, what they want in their life and where they're trying to go with it. As you said, it may not be entrepreneurship, it could be. I just went through an exercise with my wife about where we want to be in the next five years. What do we want our life to look like? Where are we now? What's holding us back from getting them? What can we do differently to start changing things? And these are conversations that we have that have helped us throughout our lives to get where we want to go with the success in just, our family in general. Does that help answer what you're asking?

Michael: Yeah, and I think a really good point comes through that as you know, people often will have these ideas or will have these goals or they'll have things that they want to move towards and they're in relationships, or partnerships or around communities that maybe don't support them, or don't see them through. Talk about how important it is to make sure that you're in alignment with the people around you as you're starting to make this massive shift in your life.

Adam: That's huge. That makes a big difference. And so, you know, my just says I'll use my life as an example is, I've seen it with others too. Well, my life, I always make sure I get my wife on board with what I'm doing and she ever understands it, doesn't care about Business and Entrepreneurship, you know, she's in the medical space, she's a doctor, she's like doing her thing, but one thing that we do agree on over the years is that we do have to support each other and we have to understand why something is important to each other.

So I need to know what's important to you and why and she has to understand what's important to me and why, and then we have to have conversations that most people avoid and those conversations are when we sit down and I literally have it right here in this notepad, I'm gonna pull it right up here. So we went through questions and we ask things like what do we want our lives to look like in five years and we get on the same page. We have to have the conversation though. It's like a couple in a relationship when they've been dating for a while and everyone's like have you had the talk about like well, where is this going? Well, we have to do that in life in general because you don't want to play darts without the dartboard, right?

So I'm literally looking at this notebook, right here, and these are the questions that we went through.

  1. What do we want our lives to look like in five years?
  2. Where are we now?
  3. Who do we each need to become to get there?
  4. What's currently preventing us, from living that life?

And we go through these questions, and as we talk about those big picture questions, we both get on the same page and we start identifying where we may have disconnected from each other like, whoa! that's not important to you, but this is important to me. Why? Now, we start unfolding understanding, right? And we find that common ground and then it makes everything so much more power to move forward together.

Michael: Yeah. I love that. And when you're out of alignment, it's an uphill battle and I tell people all the time as even you know, it might be your mother who's in your way of being successful and you have to really understand that. And I love this idea of taking personal inventory and looking at your life, from a perspective of reality, it's basically honesty, where am I at with myself? What is going on? And that's a part of it that people fear, reflection knowing that they're not living into their potential. And you know, I look at life often from this scope of anything's possible because why not? Who's to say that it can't but and I'm always in this idea that other people's opinions have nothing to do with me but yet people are so tied into it. You know, there are so many people who right now, they have this dream, they have this idea and they haven't gotten honest with themselves. How much has honesty played a role in this journey for you?

Adam: That's huge. I think that's one of the most important parts of it, you know, there's a lot of little components of living your life a certain way to get certain results but if you can't be honest with yourself, you're going to stay stuck in a paradigm that doesn't serve you, going on a loop, right? Because I've had conversations with friends who have been in challenging positions and my first thing that we get down to it because they're going well, because of this because of that and all these things I'm like, buddy, Mike, you're blaming everyone but yourself, I'm like, you have got to be able to look in the mirror and be honest about who you are, why your life looks the way it is and that you're the only one that is responsible for it, based on the decisions that you make right?

A lot of people don't want to sit down and feel the emotions tied to unpacking the past or looking at who they really are and why, because it's uncomfortable sometimes. But until we can do those things, we cannot be fully accountable, and then we can't make decisions from a more honest genuine place that will serve us, right?

Michael: Yeah. Absolutely. And I think honesty is this beautiful cornerstone for understanding what's possible in your life. Because if you're really honest with yourself, you'll look at it, you'll make assessments very much like this self-assessment that you've been doing and be able to identify.

And I want to get clear about this because it's probably going to be beneficial for someone.  I don't think about honesty, and, in terms of, I'm going to beat myself up but honesty in terms of okay, now, I've identified places in which I can improve, right? And I think about the skills that you have to attain to move forward being so intertwined with that. And yet people will still go through, they'll sit down, they'll do these exercises, they'll have the journal, they have 12 journals, but look at it, they’ll write it down, they'll talk about it, but they won't take action. Now, how do you start to go from this place of am thinking about it? So I'm actually going to take action against it.

Adam: That usually happens when the pain of not taking action, becomes greater than the pain of actually taking action, right? The pain of the current situation, I know as a lot of people will they talk themselves out of things because we have internal stories that we tell ourselves. So one be aware, you have a ton of internal stories, okay, like it or not unconscious or conscious and, you know, you might be as a simple example, you know saying, oh, this week, I'm going to do X Y and Z but then the weather is bad or you feel like you got a sick stomach and you know, alright, well next week, maybe not this week but next week I'll get to it.

You know, you talk yourself out of these things and you change your kind of like I love Tihar Becker's, comment where he says; “Don't blame complain or justify” and that's part of being honest with yourself. If you're blaming others just to find the situation or just complaining about things, you're not actually taking action and you're just making excuses that allow you to stay in your comfort.

You know, I don't like what everyone talks about. Oh! You got to get uncomfortable to grow and yes, that's true but, part of it, I think motivation deeply comes from when the pain of the current situation like me seeing myself working in corporate another 10 years, is this the rest of my life that pain that thought really irked me. And it was so deep and motivational that I'll wake up at 3:30 every day until I figure out my new path because there was no way in hell. I was going to get stuck on that rut, right? So it's that pain of like motivation and that's what it is, you've got to want to do it.

Michael: Yeah, I do think that but also there's a part to it where even with that and even with those thoughts and even with the getting up, there's the drive of the monotony of it all because even though you have this dream or goal or ambition, whatever it is, whether it's you know, I want to lose ten pounds or I want to start a corporation, whatever that thing might be, you still have to put in the work and I think motivation Wayne's so quickly. I mean we could get people motivated right now to go run a marathon, that's very easy, the hard part is to do it every single day, day in and day out.

And I don't think that just applies to business, that applies to life, relationships, career, everything in its entirety. So in motivation Wayne's because it will very quickly faster than you probably even understand. How do you keep going at them?

Adam: Yeah, for me personally. I have learned to detach from emotional thinking. So when you wake up and you're not motivated, you know, like I don't feel good, it's raining or whatever and I'll just sleep another hour, that's the emotional side. So, it's your feelings that are getting in the way of you doing what you already have established that you should be doing. Right? Because you know that it's better for you and the future that you decided that you wanted. So that's the logical mind and then you have the emotional mind, so, I don't know that there are any secrets to solving for that but to understand that those are just feelings.  And if something is important to you and the more clarity you have on the life that you really desire, that clarity and holding that in your mind, every day is going to be the motivator. You have to remember. So I have found it helpful that when I wake up, right? When the alarm comes on my put my feet on, the floor which is just an example and I have a list of key items that I read in the morning. I'm not checking email doing all that other stuff. I'm literally reading my affirmations, the Manifesto of my life, and what I'm going towards that gets me excited and it reminds me, ‘Yeah! this is like, I want that like, this is important to me. I've had this conversation with myself. I've written it down.  I'm reading it here in the morning to kind of re-acclimate because the problem for most people is that you can't just write these things down once and then a vehicle, right? I'm good. Now, I'm just going to go do all this stuff. No, you have to go through and read it every morning and every night. So every morning you wake up, every night before you go to bed because you have to reprogram your thinking and the reason is so easy to slip into the old habits, where emotional emotional feelings, pull you away from doing what you need to do is because those are much more ingrained in who you are, your DNA, because of how you were brought up or whatever it is.

So, you're kind of like, automatically going back into old habits, if you will, so when it leads to this conversation of discipline and habits and things like that. So you have to actually take additional steps such as reading the affirmations, the manifesto, the goals, whatever it is, and reminding yourself every morning, every night, morning, every night, and that will help keep it top of mind, remind you why you're doing what you're doing? And you should always establish in those conversations, like, why are you doing? what you're doing? Right?

Did we get the famous concept of the why? There are things important to people and we all want to live the fullest, most beautiful expressions of our lives. So we have to figure out first though what that looks like and the more clarity we have there, the more motivated we're going to feel and the more real it becomes and we got keep programming it in, we got to keep reminding ourselves. That just what has worked for me, so, you know, like I just try to share what has worked for me and I've gotten that from my mentors that have kicked me in the ass because I was in that same boat where I get on, you know, on the train and then I'd fall off, right? Like and that would happen to Mike. How do I stop this from happening? Why aren't I getting the results that I know? I'm more than capable of getting and I had to take additional steps like Adam read this every day. Put it on audio, listen to it when you go to bed, like, you got to do it until it that becomes your second nature of thinking.

Michael: Yeah. I love that. I'm right there with you. Talk about affirmations because I don't I know that everyone listening will understand what that means and then parlay with this Manifesto. I'm right there with you. My affirmations are right here, read them every single but for someone who doesn't know where is unfamiliar, what is that? And then, how do you create them?

Adam: Yeah, so it's kind of a way to combat old programming, right? So we get programmed and I'm sure you've had these conversations on your podcast. When we grow up, for example, mom comes in little girls singing, she's happy, and then all of a sudden, the mom she had the worst day ever and she tells the little girl, she just freaks out and says, shut up! You sound terrible anyway, from that moment on, the little girl has been shy, she never sang in public again, and so she's told, like, once that story was told, that little girl had that story in her mind, the rest of her life, which changed her behavior, as a human, right? So we all go through that. We have to start tapping into what those things are. And so, for me, I had lots of blocks around money and I needed to reprogram them. So if I feel like just a simple example, I was always told money doesn't grow on trees, got to work hard. Hey! And I'm like now, wait a minute, money is everywhere, money is abundant, and it's just a matter of setting yourself to actually receive it, right? And so for me, the affirmation there is what we want to change the thinking, we don't want our unconscious mind just going money, doesn't grow on trees, you got to work hard because that's going to lead us to scarcity and it's going to lead us to long hours with very little results.


So I have affirmations where I would say things around abundance and how money is accessible to me and things like that because I need to say that has to become the internal dialogue, that naturally happens and replaces the old thinking of money doesn't grow on trees. I don't want that in my brain anymore. I don't believe it. It doesn't exist. It's gone. And I need my unconscious mind, my natural thought process to be money is everywhere, it's abundant and I am here to receive it at any moment because I deserve it, right? So that's the affirmation process and you can catch yourself in a lot of situations. I had a conversation with some of the other day, my mastermind and I was mentioning something about pricing for some of my services and I was like, yeah, but this would be a different target audience, my current audience can't afford this and she goes, okay, so you've tried selling it at that price point to them and I said, no, she goes, okay. So you're just telling yourself a story that's totally unproven, and two days later I had to deals in a row at the higher price point that we discussed. So that was, I wouldn't have done it. If I didn't have that conversation with her in the Mastermind group and she reminded me that I was just telling myself that but it wasn't even true, it's just a limiting belief. So the affirmation will be something that combats that, that's how that works.

Michael: Yeah. I love it and minor simple, you know, I think about it every single day. And it can be money, it can be relationships, anything that you want it to be. It's just reframing the narrative, reframing to your poignant. We are the stories that we tell ourselves. If you tell yourself that you are going to be limited, then that's going to be true. You tell yourself that you have the ability to do something, big, beautiful, and grandiose than that will be true.That doesn't mean that you don't have to put in the work and that you don't have to be patient because you most certainly do.

But when you sit and you think about the idea of possibility, and you change all of these negative inputs in yourself, it will start to reflect on your outer world, that's just the nature of it, right?

One of the things I'm curious about, if you could dive into a little bit deeper is as talking about your motto in your Manifesto and what that means to you and the words that you're using around the life that you're trying to create.

Adam: Yeah. Well, my big mantra right now, my motto if you will is “The way you do anything, the way you do everything”and that has been significant for me. A really stupid example is like I always was the guy that I would eat dinner and my wife would be like, why didn't you have that last bite? Like, you don't have enough room for the last fight I leave the last bite like so incomplete. I didn't complete what I was doing and it was this natural thing and that happened a lot in my life with activities I was doing, I would go to a certain extent until I felt like I hit a certain skill level and then I'd quit, and I'd go to the next thing. And so years ago, that was a major thing that has changed for me, and my motto is the way you do anything is the way you do everything.

So, you know, being healthy and in your life and taking care of your body, like, you're going to be healthy in your business like it reflects, that's just kind of the way that the universe works, so, that's the motto. And what was the other part of your question again?

Michael: Who was just thinking about your Manifesto for yourself?

Adam: Yes. The Manisfesto that I approach that is, I'm defining my life in the future of what it looks like. You know, Adam Force is a multi-millionaire who lives in Miami and a five-million-dollar home and get it or not, has a Spanish-style house in Costa Rica that him and his family frequent and I really get into details like it's very detailed and cuz I need clarity like it's easy for anyone to be like, I want a lot of money, I want a nice car. No, No, that's too generic. Like you have to actually really get deep in it and I'm tying the manifesto into the affirmations. One thing that's important to point out is that stuff doesn't work, just because you read it. It doesn't work just because you read it. You have to say it out loud and the most important part of all of this is to actually impact the nervous system, and you can only impact the nervous system if you put yourself in that future position and identify, what would it feel like if I already had that? If I was in? If I had that house? If I had that relationship? If I changed my life that way, how would I feel right now? And it has to start impacting the nervous system, that's a very important part of this process.

Michael: Yeah. Absolutely. And I do the same thing. I'm always thinking about, you know, when and I've mentioned this before, but when I won $10,000 from Undercover Billionaires, Grant Cardone, I had to go speak in front of 10,000 people to do that but I had already won in my mind before I showed up, before I ever step foot on that stage and that was a practice of a, not only writing it down every day for weeks but when it came time, I was so prepared and rehearsed in it because I taken the action over and over and over again. And one of the things that I really want to hit home here is you can think about it all day long, but you're not going to create it without tremendous and massive action and that's difficult, right? Because you will have a job and I have kids and I have a wife and somebody sick and this and that. You know, I will argue with people all the time, like when is life not been in chaos, there's always life is always constantly in flux, it's very rare that it's not and whether it's a pandemic or something bad happening, there's always a little bit of chaos, and there's a lot of good in there too and people like; ‘Oh, I'm going on vacation. I'm doing this. I'm doing that. I'm like, okay. Well great.’ But what are you trying to accomplish? What do you really want to have in your life? And that level of clarity is how you get there? But with that clarity comes just a massive amount of action and patience because it's just going to take longer than you think.

You know, I've written down the go-live wrote it. I'm looking at right now bring it down every day for a very, very long time. I'm going to help you understand 50 million people, Overcoming Trauma and Become the Hero of their Story, 250 million people, it's going to take me at the till I die. Like I recognize because of that, I continue to move forward like no matter what every single day, put in the action.

One of the things that I will say that's been incredibly beneficial for me in this journey is having a tremendous amount of support and not only for the concept or the idea because I think people could rally around that pretty simply, right? Yeah. That's a great plan. We support you. But more so in having mentors around me, people around me, who have not only supported me and my entrepreneurial journeys, but in my professional journeys, and my trauma education journey in the whole nine. Like, I have a mentor or a coach almost for everything in my life, my fitness, my voice, my health, my mental health, my businesses, everything, because I know I cannot do everything on my own. There's a handful of people on planet Earth who they will struggle into success, and those people there are some of them, even my mentors who are in to be successful. And it's just, I don't want to do that, like know, part of me wants to struggle into what's next in my life. Talk to us about and you mentioned this earlier and I really want to talk about because I think it matters a lot. You said, even I have mentors, right? You know, I work for WebMD, a huge company, you've done the awesome things in your life, and even you have a community and network of support, and I think about this being a process of, you're going to have to invest to have that, time, effort, energy or money. You're going to have to put something on the table to have the reciprocation, but talk about your journey into mentorship where your life was before and what happened after?

Adam: That's good question. So, you know, before I was the guy who is like, I understand business because I was coming out of many years of successful brand strategy work and things like that. So starting the business wasn't scary plus I had a record label as my first company, so change crater was the second one, but the challenge that I did come across was, I made progress, like, in year one, we got Arianna Huffington, Tony Robbins, you know, down the road, I interviewed Richard Branson. So my skills were able to break through in certain areas like that. But there is this part of it where it's, we have to be making money. Are we doing the right things at the right time? Or we doing the right things at the wrong time? And I had years go by, where I was not getting where I need it to go financially and it was all based on the decisions I've made.

So what I found out was that the entrepreneurial world is a complete 180 and how we think about business than when you're working for somebody else and I didn't have that skill set. So I was willing to invest in support and I was like, I'm going to need someone else's outside perspective so I can think beyond my own bubble. I started with smaller things and I want people to realize that mentorship comes in many forms. If you don't have $20,000 to give somebody, you can get courses books, things like that, and people are sharing pretty valuable ideas, until you can earn enough revenue, this is, you know, I'm coming from my standpoint of running a business to invest in mentorship where I've now spent over twenty thousand dollars just for one mentor. And then I have a mastermind group because masterminds put you in the hot seat with multiple entrepreneur, sharing their expertise to do, what to push, your Thinking Beyond your own bubble. You have to expand beyond what you know, like that's the whole point. So this is how we accelerate progress and there's usually not a One Mentor fits also depending on what you're doing, whether it's relationships or business or anything. You need to find people who are very good and have already been down the path that you want to go down and you invest there. It's a little bit scary for most people because why I need that money for this, and I know that make this and, but the most valuable thing to invest in is yourself, because like, we've kind of been getting it is like this inner World game that people see as like pseudoscience, but it's not it reflects the outer world.

So if you're not investing in yourself, it's really hard to change the outer world.So anything you put towards yourself that money is very very well spent. So I would not be too fearful, you know, I mean, just be smart about who you select and make sure they're the right fit.

Michael: Yeah. Absolutely. And you said you made a really good point. I mean, I would call a huge amount of the mentorship that I've gotten in my life, the library like and that's not been cut, like for real, I mean I will read 64 books this year, I'm on pace for that. And in the majority of them come from the library, it's free and one of the things that are like YouTube is free. I built my first business from watching YouTube. Hey incredible! What you can do when you get super clear about what it is that you want. And then a moment will come when you recognize that you've hit the Apex of possibility on your own from free resources, or from audible books or anything like that and you have to go to the next level and it can be fearful. I mean, I remember the first time I hired my coach I was terrified, it was like five hundred dollars an hour and I was like, this is insane, it's insane, and then I recognize something really important. When you invest in yourself, you never lose money because ultimately, the thing that happens is you grow skills, and that's a huge part of what I think life is about as growth, and how do you put yourself in this position where you leverage other people's expertise, to help you grow and expedited fashion? Because again, you can struggle to success but I'm always thinking about shortcuts not necessarily to not do the work but you know what? What can I avoid on the way? When you think about your life and what's next and you think about the idea that you have to continually step into understanding your own potential and then you start to face it, right? I think one of the things that happens is people actually do start to have the success that they want in life and then they get derailed. What is it that you believe is, how do I phrase this? Because I want to make it a really practical way because even people whether their healing journey or in their entrepreneurship or relationship or career, right? They get stagnant ago, I figured it out. How do you keep that from happening?

Adam: Well, yeah, that's a good question. I think that just knowing that, you never know everything and that your whole life is a learning process. So there's always room for new ideas, new perspectives, and growth, you know, nobody is Masters life, like we live it, we do well and we can always do better. So, you know, you have a very big vision, 250 million people you want to help, you're not going to want to like next week be like, oh, well, I'm all good now, right? And you might have like picked up on some skills, but it's going to be a forever learning process to actually fulfill big dreams like that. And so I think honestly, I don't have a magic bullet for that kind of question. For me, it's always been I know that and I'm going to use my business example because that's the world on, whether it's relationships or anything, this will apply.

It's like, if you go from point A to point B, let's say zero dollars to $100,000. It takes a certain type of version of yourself to get to that hundred thousand. You have to maybe change the way you think about us a couple things. You gotta take action, like, you talked about, like, real action, that's effective everyday, in effective action won't get you anywhere, but if you want to go from six figures a hundred thousand to a million dollars. Well, now you're going to have to grow and become the next version of yourself. You want to go from seven figures to eight figures, you got to become the next version of yourself. So as you want, as you push to live the fullest expression of yourself in this life, which you should, you will always be evolving, the version of yourself to another stage of growth and wisdom. It's not just about knowing lots of stuff, it's about becoming wise and kind of mastering your emotions and learning how to master your mindset that stuff doesn't you don't just get to a point where like I'm done. So I know that, that’s the way it works. So I know I'm always on a lifelong, learning journey.

Michael: Yeah. I love that. And I think that's so much of, like, this idea of mindset. I don't know if you've ever read mindset by Carol Dweck, but, you know, it talks about the concept of a fixed mindset versus a growth mindset. And you know, I'm always thinking about growth always thinking about what's next? how can I learn? How can I be better incremental granular little changes that I can adapt every single day? Effective action, right? What is something that's actually moving that ball forward and I think you're spot on a hundred percent.

Adam amazing conversation, my friend before I ask you, my last question, can you tell everyone where they can find you?

 Adam: Sure! If you guys want to learn more about Change Creator and how we support social entrepreneurs, you just go to changecreator.com

Michael: I love it. Thanks brother! And my last question for you is, what does it mean to you to be unbroken?

Adam: It means everything to me. I think the idea of being unbroken means you have become honest with yourself because nobody is going to be a perfect human being but we can mend the past and be able to move forward. So when you're honest with yourself, and you can be accountable, and admit certain things that you're doing wrong, you're not blaming others, you're not justifying things, all of a sudden your life changes, right?

Try to not complain for a week. Try it! You can't think of a complaint or verbally say it, and your life starts to change. So it's just these little things and I think being unbroken means I've grown up, I've matured a little, I'm not hiding from my emotions, I face them head-on, I'm willing to tackle them, work through them, accept them, be accountable for my mistakes, be accountable for my wins, and once you start seeing yourself, you really start to finding where you're at, so then you can really make the next steps to get to where you want to go.

Michael: Powerful! My friend. I love it and couldn’t agree more.

Unbroken Nation, thank you so much for listening for being here.

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And Until Next Time.

My friends, Be Unbroken.

-I'll see you.



Adam G. ForceProfile Photo

Adam G. Force


Founder, Change Creator

As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.

Michael UnbrokenProfile Photo

Michael Unbroken


Michael is an entrepreneur, best-selling author, speaker, coach, and advocate for adult survivors of childhood trauma.