Sept. 21, 2022

Austin Josie - Being OK with your future | Mental Health Podcast

We all have a general vision for what we want out of this life. But sometimes, somehow, we should always choose to bet on ourselves and...
See show notes at:

Join our FREE COMMUNITY as a member of the Unbroken Nation: 

Join and pre-register at Unbroken Con at:

We all have a general vision for what we want out of this life. But sometimes, somehow, we should always choose to bet on ourselves and use our mindset to build confidence.

In this episode, I sit and talk with Austin Josie, the CEO of EVIG marketing and the co-founder of Rize Academy.

************* LINKS & RESOURCES *************

Learn how to heal and overcome childhood trauma, narcissistic abuse, ptsd, cptsd, higher ACE scores, anxiety, depression, and mental health issues and illness. Learn tools that therapists, trauma coaches, mindset leaders, neuroscientists, and researchers use to help people heal and recover from mental health problems. Discover real and practical advice and guidance for how to understand and overcome childhood trauma, abuse, and narc abuse mental trauma. Heal your body and mind, stop limiting beliefs, end self-sabotage, and become the HERO of your own story. 

Download the first three chapters of the Award-Winning Book Think Unbroken: Understanding and Overcoming Childhood Trauma: 

Join the Think Unbroken Trauma Transformation Course: 

@Michael Unbroken: 

Follow us on TikTok: 

Learn more at 

Learn more about Austin Josie at:

Support the Podcast: Become a listed sponsor!

Follow me on Instagram @MichaelUnbroken

Learn more about coaching at

Get your FREE copy of my #1 Best-Selling Book Think Unbroken:


Michael: Hey! What's up, Unbroken Nation. Hope that you're doing well wherever you are in the world today. Very excited to be back with you with another episode with my guest Austin Josie, who is the CEO of EVIG marketing and the co-founder of Rize Academy. Austin, my friend, how are you? What is happening in your world today?

Austin: You know, today's been a great day. I'm doing great. And again, thank you for having me on the podcast. I really appreciate you inviting me on.

Michael: Yeah, man. It's my pleasure. You know, when you and I spoke, initially, I thought to myself, this is a really compelling conversation that we're about to have, because I've resonated with so many of the things that you brought to my attention about your own journey and about your mindset and kind of the shifts that have taken you in the direction that you're in. And I thought to myself, you know, one with June being men's mental health month and two just kinda looking at the scope of the world that we live in, I thought it'd be a really powerful conversation to come and share with the audience today. Before we get into that, for those who do not know who you are, tell us a little bit about you, your backstory and how you got to where you are today.

Austin: Yeah. You know, I feel like I'm just a really normal guy. Like, the kind of backstory. I mean two years ago; I was just getting outta the military and transitioning out. One good thing that the military taught me was hard work, how to be dedicated to a task and how to stay consistent. And I really was able to take that and implement it into, you know, some of my career choices at the time. So, I was actually working my nine to five as a staff accountant. And at the time, me and my wife, we were thinking of starting to have a family, we just bought a house, we were really, really happy. And we were like, all right, yeah like, it just makes sense like, that's kind of the next step in our progression. And so, we found out that we were pregnant October of 2020. And I mean, we were just elated, we were so excited but then kind of reality settles into you. And I started realizing, wait a second, my wife, her dream and kind of her passion was to be able to stay at home with our kids, be able to, you know, be that very present mom, and give them the nurturing hand that they needed. And, you know, being an accountant, I kind of just did quickly the math, I mean, we were both working as staff, accountants, we were making like the same exact, the same amount of money. And I just realized, man, it's gonna be tight like if we have brought in a baby, if we're gonna just live off of my income alone it's gonna be tight. And so, I just started looking for something I could do on the side, you know, make a couple extra, a hundred bucks, maybe up to a thousand and really, it'd be in a really secure and safe position.

And so, this started on me, this started me on this journey, that kind of rekindled a lot of what I was learning in the military of how I to think of creative solutions, how to find a purpose and really stick to it, kind of find a purpose to the mission, for lack of better words. And so, I took about five months and I was trying to find mentors, trying to find, maybe programs that could help me teach me something, a skill that could start generating that. And that's when I found my first mentor and really invested into myself and it was may of 2021 and I was able to actually take that and quit my nine to five, five months later through dedication to marketing and really growing it and helping as many small and business, small, medium sized businesses that I could. And then that kind of showed me another passion like my true passion of what I think is helping others kind of realize the limits that you're putting on yourself or these walls that you construct in your mind. You know, you could be thinking like I'm just a normal person, I'm not some Elon Musk that's got, you know, all these like insane amount of skills, he's an incredible genius. But really normal people can go into that extraordinary level just by being consistent by dedicating themselves to continual improvement and really that's where the magic happens. And so, that's how I got here was just being consistent and being kind of dedicating myself to refining myself and my processes and continuing to learn skills.

Michael: Yeah, and I mean, same, right? I mean, I look at my life every single day, you know, the lives of my mentors, of the people that I look up to and really the people who make massive change in the world and so much of it is, it's truly about consistency and it's about the willingness to see what happens on the other side of decisions that are often very scary, especially uncomfortable and often the people around you are telling you, you know, you're crazy, don't do this, you have so many things to think about. One of the things that I think is really fascinating, especially about a human being, living in the day and age that we live in, you know, and this obviously doesn't apply to everybody, but for a lot of the human race is like you have the internet, you have a phone, you have access to information, like never before there's so much potential to go and build and create that thing that you want to have. But, you know, I think that, unfortunately, one of the truths, when you look at the world that we live in between, you know, cost of goods, inflation, cost of education, everything is that generally speaking, working for a company is not going to help you build your dreams, right? Now you can be an entrepreneur, you can rise the ranks, you end up becoming SEO or executive, but for the average person, like that's really not true. And you said something I think is really interesting to me you said, you know, you're just the guy I'm like, yeah, well, but most normal guy, they're not in the military, most normal guys they don't go through the path of entrepreneurship, most normal guys don't do that. And so, what I'm really curious about is, you know, what was the decision and why did you choose to bet on yourself? Because I wanna create context for people because I think so many people have dreams and ambitions and they really want that thing, but they're just so scared to go for it. So, what was the path like? And more so really the mentality about being the normal guy, but still having, I find this to be an interesting juxtaposition. How do you be the normal guy and still go for it? Because maybe that's offset to me.

Austin: Yeah. You know, I think those five months of like, kind of building, a big, like while I was working were really crucial for me, because I started quickly finding out that seeing success in my own business was extremely addicting. Like I was helping businesses find more business, I was like, you know, bringing in leads for 'em and it was just so rewarding to finally see my work come to fruition. And, you know, you talk about like being in a career and really like how that's not going to help you kind of get where you want like, I had the goal to be a CFO one day. I was very financially minded and then I shifted completely into my marketing. So, it was a very big 180 turn, but really what that decision looked like is, you know, I started realizing that my true passion was in helping people, my true passion was in helping people be successful and the best way that I was gonna do that is help them find more customers.

And so, I started burying myself in these books, like for that five month, like I said, I found my mentor may of 2021. And by that following October of 2021, I had quit my job. I had started building up some side income and that decision of man, I can't say like how much anxiety I had when I was finding like, okay, the company's growing, it's either now I go, full-fledged in, or I keep doing this half and half dance where I'm trying to balance my work, my family and my business. And I knew that if I did that, things were going to stay the same. I was gonna continue to have that comfortable salary, I was gonna continue to work in that comfortable job and I just couldn't accept that anymore. I felt my passion calling to me and had become my purpose. I knew that there was something inside me that wouldn't ever be satisfied with being at that job anymore. And so, you know, it was scary because I quit my job and then like a month later, I actually lost like half of my clients due to seasonality, just something I didn't predict, something I didn't account for, when I was bringing on these home service-based businesses to help them. And, so I started stressing out, I was like I'm the dumbest person ever, like, why did I quit this job and go into this company and then lose half my clients. But I think it taught me one of the most valuable lessons and it's in order to bet on yourself, you're gonna go through crushing lows, but the exhilaration and the freedom of the highs greatly outweigh those when you're truly dedicated to what your mission is.

Michael: Yeah, there's a lot of truth in that. And I think one of the hard parts is you do have that inner critic and that inner conflict with yourself, you know, and especially, I don't have children and I'm not married, but I'd have to imagine that pressure is tenfold the experience that me as an entrepreneur has had in my journey. And I'm wondering like, ‘cause I think a lot of people will want and at some point, in their life to pursue that passion, right? Whatever that thing may be, and maybe they've discovered it, maybe they haven't. And you know, I think there's always ways to figure that out. But more importantly, what I'm wondering is what is the context of conversation that you're having with your partner, your friends, your family, with yourself, where you're like, whoa, I'm doing this, we got a baby on the way, we got a mortgage, we got our whole life right here, writing on me and how do you navigate that pressure? Because I think that's the thing that consumes people that keeps them from success?

Austin: That internal conversation really came down to, okay, like I said, if I'm gonna stay at this career, it's gonna stay the same. But if I truly believe in myself and I'm willing to bet on myself, I know that the possibilities and like really the future is limitless like there's so much that I can achieve, there's so much that I can do if I'm willing to bet on myself and truly, truly dedicate myself to the process. And you know, my wife, like throughout this it was kind of unique because she was able to see this huge shift just in mindset alone. I mean, you go from May to October when I was working at nine-five, and then when I decided to quit that nine to five and just go full in to my company. And I think seeing the mindset shift was the biggest positive indicator for because she started realizing that I was more self-confident, I knew that my skills and my abilities would be able to provide for us and even when we hit those hard times that I'd be able to pull us out. And so, you know, we still had conversations where it's like, okay, like are you sure? Like, are you sure that you can do this? And it's just like, yeah, I know I can do it. And so, really for me, like the biggest thing was your mindset really does take a shift. Like when you start feeling, like I said, that purpose, that mission, that undying flame inside you that's ignited, once you start filling that, and you've really dedicated yourself to the process, you just know that if you continue to bet on yourself, you're gonna win.

Michael: Lay out the path to the shift, because I wanna know, even personally, I wanna know, like what started to transpire, where this shift started to actually solidify, because I think a lot of people, they'll read the books, they'll do the podcast, they'll even get a coach, but the shift won't actually take place, it's just kind of like top of mind. Was it through execution? Was it through proving yourself, right? Was it through like, what was really happening in your day to day that was building your confidence and the shift in the mindset?

Austin: Yeah, for me, it was the execution. I feel like good chunk of people and I've been able to talk with quite a few people on kind of a more coach role now. And people will invest in the books, they'll invest in the podcast, they'll invest in courses and different mentors. But the part where hesitancy and in action takes place is when it's actually time to take that next step and execute. I think execution even done like imperfectly, it's gonna teach you so much more about the process and about yourself then any perfect action or inaction is ever going to do because for me, there's this really good quote, it's by a guy named Eddie Pinero. And he says I was willing to make failure an old friend and walked hand in hand side by side with them. And that's really when I realized even when I failed or even when things didn't go right that I could come back from it, but also learn from it and make it better the second time around. I think that was when I truly started realizing there's no hole that I can't get out of, there's no obstacle that's in my way that either through my network or me personally, I don't have the skills to overcome or I can acquire those skills to overcome.

And so, for me, like, before when I was working like as an accountant, like I went to school, did like all of that. And I didn't pick up like a book or like really listen to podcasts besides like comedy podcasts or like, you know, just casual, like entertaining podcasts. And then when I made that decision in May to really invest in myself, I was like, okay, well, you know, he recommended a few different books, I started reading and just being able to act on those incongruences with like my journey that I was reading in these books and then acting on 'em, made all the difference.


Michael: And action is the cure. You know, and I think about that every single day, it's you look at what it really requires is, and I think everybody, at some extent kind of gets caught up in the learning phase of life where you're just consuming, consuming, consuming, but ultimately it is action, it's the willingness to take all of these lessons, all this information that you've learned and you've garnered and be able to effectively deploy it in real time scenarios. And then I think what happens, and this is my experience, because I've been an entrepreneur for a very long time, but in the beginning, there was a fear, right? And even this subconscious fear, if I go back, gosh, almost 15 years now, thinking about even the way that I was pricing myself in the world, it was like, I'm scared to ask for what I know I'm worth. And I think that's one of the really difficult hurdles that people have to overcome and that's realizing that for a long time and really for the majority of whether it's in school or it's in real life and you're in career, the world kind of tells you, Hey, you're $46,000 a year, you're worth $80,000 a year and then you go, well, how do these guys over here make $80 million a year? And it's such about a shift and a willingness to learn and understand your value in the world. When I think about this and I just got caught up because I was thinking to myself, okay, you and your wife are making the same amount of money, which is very common, right? You're putting yourself in this position to go and build something on your own, you have a child on the way, you have a mortgage so you're probably needing to make at least, you know, $7,000 a month. Right? Whatever that number is. How in the world do you shift your mindset around money, around driving revenue and around your worth when all you've experienced is this pocket over here?

Austin: Yeah. I mean, you're exactly right like we were making the same amount of money and we were making a very comfortable like living. We were able to take our two weeks’ vacation every year and go do some really cool things. Really my biggest mindset shift, like when it came to money was like, okay, well, I can either continue to make this comfortable amount of money and be okay with it, which, I mean, a lot of people make that decision, I'm not saying it's the wrong decision, but I knew it was the wrong decision for me personally. And I started realizing, you know, at the time I think I was making like 70,000 or 65 somewhere in that area. And almost exactly what you said like happened is just like, okay, like here I am building this business, I'm making 65,000 as an accountant and pretty soon, like my business was kind of matching what I was making and I was like, wait a second. Like you, I worked, I went to school for four plus years, I've been climbing up the ranks as an accountant to get to this spot and like I've went through all these raises and all these things. And here I've built this business in, you know, the space of like five, six months and it's because I was providing so much value to my customers, that I was having customers that were sticking with me, I was finding new customers from just referrals and then like my ethic to just go out and be consistent about finding new customers, kind of on my cold outreach efforts, all those three forces combined, and I was already matching like what I was doing. And so, I looked at it and I was just like, okay, so I can either stay and continue to make this probably for the next couple years until I get that next promotion which is never guaranteed or I can go bed on myself and then I can give myself a raise every single day, and ultimately that's what did it for me where it's like I mean, like I said, that mindset shift of wanting to bet on myself, knowing that I could overcome those obstacles, even when I lost half my client base due to seasonality and then looking at it and being like, well, no, I can come back from this. I can find more clients. I can make a more consistent revenue even through the slow months with these home service-based businesses and really realizing that kind of pushed me to that next level.

Michael: Yeah. And it sounds to me like you were very driven towards trying to create something bigger in your life, either way, whether it was moving towards this CFO place or now obviously being an entrepreneur and building your own thing. But I think that people feel incredibly stuck like, where does that come from for you? How do you give yourself the space and the permission to even dream that big? Right. Because I know for certain, there's an accountant listening to a show right now and they're like, well, I wanna be a CFO one day, or I wanna do this, I wanna do that and they're just kind of stuck and I think that applies to people in general. Right. And that's why this show is literally called Think Unbroken because it's like, you don't have to be fucking stuck. And so, what I'm really curious about is where does that come from for you ‘cause I know that's not inherited and it's not birthed into us. So, how do you get to that place in your own mind to be able to dream bigger?

Austin: It really happened in phases for me. You know, at first, like I said, when I first started my business, I only wanted like five, 500, maybe a thousand extra bucks a month from it and that was it. And that's what I thought I like, maybe that's all I could ever do. But as you start to truly invest in yourself, you realize that your reality is malleable, you can go out and you can create whatever you want. You know, you have skills and accountant has skills that are extremely valuable. Artist has skills that are extremely valuable. Now it's how you use those skills and leverage those skills that the world is gonna give you, you know, said profit for those skills. But for me, like I started making this revenue, I started building this business, I started to see success and all these mental barriers started to drop where it's like, you deserve, you can create whatever you want, your future can be what you want it to be. And you know, it may be that, you just want that extra thousand dollars a month because that means that you can go on a nicer vacation with your family or that you can pay off all your debt or whatever it may be. You can create what you want as long as you're willing to just take action towards that next step and that's the biggest key is just your action is going to break down those barriers for you. It is going to break down every single wall because you're gonna start realizing that consistent action is the number one thing that's gonna drive success.

Michael: Yeah. And action and success are, I mean, they go hand in hand, right? They're parallel. For folks who are listening, who just, they feel stuck, they're like, okay, cool, I hear you, Austin. Like, I hear this all the time, but I really, really don't know what to do. I really don't believe in myself seems to me like you are lucky. Right? What would you say to those people?

Austin: I wish I was lucky because it would make me make these failures seem a little bit softer or maybe I wouldn't have gone through 'em as much. You know, I think people have a tendency to kind of look at where I'm at now and she be like, well, I mean, must be nice lucky at you. And in reality, it's like, you don't know how many nights I sat at my computer and just cried because I was hitting all these walls, or the days where it's just like, you feel like doing nothing because of you're like, who am I to think that I could achieve this? But like I said, being dedicated to a consistent action is gonna be what separates you because you're gonna have a lot of critics in the world are gonna wanna see you fail, whether that's, they're being vocal about it or not. But the best way that you can prove them wrong is just by taking consistent action, it really is like for me, investing in a mentor is one of the first things that I would ever recommend to somebody. And that's what rise's mission is all about is helping you connect to the right mentor the first time because I invested a lot of money in two mentors that weren't working. And unfortunately, there's a lot of 'em out there that, you know, they say they can get you to A to B, I mean, some of 'em just can't. But for me investing in a mentor and being willing to just dedicate myself to the process that they were actually teaching me, invest into myself and then taking that daily action, it is gonna be what, like I said, creates the future that you want and the reality that you want.

Michael: Yeah. And, you know, I resonate with those nights of the keyboard where you're just like, what am I doing? Why am I here? What is the purpose of this? It's one o'clock in the morning. I've been going since 6:00 AM, I'm starving, I can't think straight. And you're like, I just gotta figure this thing out. And, you know, in the beginning of like this show, for instance, like it was so daunting, so exhausting, so burdensome at times to just keep putting in the effort. And you know, now having a show that's been in the top 10 in the world internationally, it's come through the action and the repetition and the bashing, my head against the keyboard sometimes, literally, and trying to figure this whole thing out and that applies to everything in life. And I think that one of the things we have to navigate effectively is reconciling failure like it's gonna happen. And you know, we've said it on the shelf the time, but I think people will look at and I'll shift into this conversation around men specifically and they'll say, well, look, dude, you're in the army and you're a dad and you're a husband and you're supposed to have it all figured out, why are you crying at the keyboard? Right? Why are you being emotional? Aren't you supposed to man up? Like, how do you handle that narrative? Especially, and for me that was a shift like that was probably one of the greatest shifts of my life is moving out of that space. But you know, when you think about that for yourself, like, does that play a role, you talk about people wanna see you fail. Like how do you have the internal dialogue and conversation as an emotional man in a really difficult time?

Austin: Yeah. I mean, that was probably the hardest part for me. It was to just truly accept who I was. I knew that I wasn't perfect, I mean, I still know that, I'm sure there's people out there that are more than willing to tell you that fact. But I was willing to accept myself for who I was and where I wanted to go, because I think people are like, ah, well, I need to be perfect, I need to have all this stuff figured out. Like you said, like, I need to put on this facade that everything is fine, that I'm a man, that I'm handling my stuff, that I'm running this ship, you know? And in reality, just accepting who you are, where you're at and then where you want to go, was huge for me because I found that it's okay to share on podcasts that, you know, thousands of people are gonna hear that I cry at my keyboard. Like it's part of the journey, it's part of who I am, it's part of my come up. Like, and if I can just reach one other person that is just like, I resonate with that, that was impactful for me then that's what I want to do. I just want to, even if it's just one person, just to know that it's okay to be who you are, as long as you accept yourself and you can accept where you want to go. I mean, you might be in a really bad position right now. You might be in a really bad place mentally, physically, like whatever, but understanding, okay. I accept myself for who I am right now at this moment. And I know where I want to go and I know that by dedicating to myself, I'm gonna be able to get there by consistent action. I mean, it makes all the difference and truly sets you free.

Michael: You said something really interesting that I don't think people really talk about enough is you said accept where you want to go. Dive into that framework that, because I just don't think people do like truly I don't.

Austin: Yeah. Well, and it goes back to, what do you think you deserve? Like, what do you think your reality is and where do you think like you can be in the future? Like give yourself permission to say, no, I'm gonna have this house, I'm going to have this car, I'm gonna have these vacations or, I mean, it doesn't have to be all those superficial things. It can just be, I'm go like, I mean, say what you want, you know, just even I think we set up these walls before we even allow ourselves to think that that's a reality. And then we put those walls in concrete and think that they're permanent concrete can be broken, bricks can be taken down, that future that you want, that I'm saying, like, accept that you want that it you're gonna give yourself permission to actually win. You're gonna give yourself permission to actually break through those barriers, break through those walls and it's gonna take out a whole lot of the mental game when you accept that, because it's gonna take out the, who am I to think that I could ever have this or who am I to think that I could ever do this. And once you're able to kind of take that outta play and you're like, no, I can do this. I deserve this. I'm working for this. It becomes so much more easy for you to actually obtain what you want.

Michael: Yeah. That's such a good point. And it is about deservedness, right. And I think that one of the greatest shifts that you can make is recognizing like the truth like you can have anything that you want. Now, I think you have to be reasonable if you're four foot 10, you're probably not gonna be dunking on shack in the NBA. Right. I think that there is an element of like, reason that you need to deploy here because people will challenge this all the time and you know this and they'll be like, oh yeah, then why can't I be on dancing with the stars? It's like, motherfucker, cuz you never practice, that's why, that's why you can't be on dancing with the stars. And so, there is some action that you have to take in this and starting at day one, right? Patience is everything. Having mentors is everything, the willingness to grow and change and shift that mindset it's ultimately where you get it, because you know, I look on the other side of this studio right now. I have my vision board up there. I see what I want. I see how I want to impact and create lives. And if the monetary things come along the way, like find whatever, right. I don't think that that's what drives me as much as it's empowering and creating change for people. So, I think clarity is a big part of this as well and just understanding what you want and giving yourself the permission to have it, because like, you know, that like nobody else is gonna give you permission, nobody cares about your dream. Austin, your kid does not care about your dreams, they just don't. Right. And so, you have to be willing to give that to yourself. What do you think is the most important lesson that you've learned over the course of the last years, or maybe even ever in your life that, that intertwines and parlays with success?

Austin: Yeah. Discipline breeds freedom. I mean, like being disciplined to those things, like, I mean, you kind of bring up like, why can't I be on dancing with the stars or why can't I dunk on shack? And it's like, well, like I said, you have to accept who you are and where you're at, and then you have to give yourself permission to dream into a reality, that's I mean, a that you're physically capable of doing. But you know, for me, well, I've struggled with like my weight, like ever since like kind of getting outta the army. I had a couple foot surgeries and I always used that as the reason as to why I was gaining weight and why I wasn't able to run as much as I used to or do X, Y, and Z. And as I started to kind of take this mental shift, I kind of took my weight into consideration and be like, well, what am I doing? Like a lot of people are like, oh, I wanna be a millionaire. It's like, okay, great. Well, what daily actions are you taking? Because when I was 60 pounds heavier, I was eating like crap every single day and then two weeks ago by I'd be like, why didn't I lose any weight? I've been walking every night and it's like, well, I'm still eating like crap. Like I'm not taking the required actions, I'm not being disciplined to the actions in order to hit my goal. And so, you know, now it's like, of course I was craving cookies last night, but I didn't give myself permission to eat 'em and then this morning I actually felt pretty good when I got on a scale and saw that I lost some weight.

And so, for people that are like, well, like this is my goal, this is where I want to be, why am I not getting there? It's like, well, like what action are you doing every single day that's gonna help actually get to that goal? Like, are you actually even taking action or are you just investing in these courses and these mentors? And you're like, oh, I'm getting so enlightened, but you're not even taking any action to actually put into practice what they're even teaching you. And so, for me, it's having that discipline, having discipline to consistency and discipline to action is really gonna be what gives you the freedom that you want whether that's, I mean, for me, like health wise, like losing weight, like I feel better I can actually run, my feet don't hurt, my knees don't hurt like, it's great. I'm probably gonna live longer, which is awesome. And so, you know, but it's those daily disciplined actions that I'm taking and that I'm kind of forcing upon myself that's giving me this whole new open world of like what's possible.

Michael: So true. And that discipline, I think is everything. And in the beginning, like you do have to deploy some grace for yourself, some patience for yourself, because I don't know about you, but I've never been able to do a 180 in my life, be different without like, a period of time in which I was instilling these new tools, mindsets, beliefs, and disciplines. You know, and as someone who, and the audience knows this used to be 350 pounds, like I can tell you right now, like motherfucker, if you're eating chocolate cake at night, you're not going to have a different result than you had the day before and it really just comes down to your willingness to just give it to yourself, right? Give yourself what you need, what you desire, what you want. And those limiting beliefs are gonna pop up, the haters are gonna pop up and often, and I don't know if you agree with this, but like your number one hater is generally in the mirror. You know what I'm saying? And so, creating that massive shift and giving yourself permission for success is everything. But you're right and I think Jocko Willink book discipline equals freedom is a great example of this. And you hear discipline thrown around so much these days, and it's like the new buzzword and personal development and entrepreneurship and all the things, but it is for a reason sometimes cliches exist because they serve a purpose. Right. And I think it's very true. And you have to have the willingness, even on the hard days to still show up and to still do it and to follow through and to say, I got this and go, you know what? Yeah, I do got this. Austin, my friend, this has been an incredible conversation, before I ask you my last question, can you tell everyone where they can find you?

Austin: Yeah, best place just on Instagram is where I'm most active on social. It's just @austinrjosie. And then, if you really wanna connect with me and maybe learn more about the mentorships, and the mentors that I've personally I've gone through and vetted with my business partners is the best place to go to there. So, those would be the two places, I mean, honestly, I'm always willing to hop on calls, talk about my journey, talk to people. So, DM me, message me whatever and I'll be there to answer any question.

Michael: Yeah, thank you. And that's really wonderful and I hope people will take you up on that offer, I really truly do. And of course, we'll put the links in the show notes for the audience. My last question for you, my friend, what does it mean to you to be unbroken?

Austin: So, I'm gonna take this and I'm gonna actually go through a poem that's hanging up out on my wall and it's the man in the arena by Teddy Roosevelt.

So, when I think about being unbroken, I think about a line in here where he's talking about these critics who are throwing these rocks. So, it's not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit belongs to the man in the arena whose face is marred by dust and sweat and blood who strives violently, who airs, who comes short again and again, because there is no effort without air and shortcoming but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions who spends himself in a worthy cause who at the best knows in the end of the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So, that his place shall never be known with those cold and timid souls who neither know victory nor defeat.

So, when I think about being unbroken, I think about daring greatly. I think about, even if you fail, at least you failed daring greatly, but know that even if you failed, that's sometimes one of the best successes that can come through bet on yourself, know that you can do it, bet on yourself to give yourself permission and accept where you want to be and where you want to go.

Michael: Truth. Thank you so much for being here, my friend.

Unbroken Nation. Thank you so much for listening.

Please like, subscribe, comment, share.

Tell a friend.

And Until Next Time.

My friends, Be Unbroken.

I'll see you.

Austin JosieProfile Photo

Austin Josie

CEO, CMO, Husband, and Father

I'm the CEO of EVIG Marketing and CMO and co-founder of Rize Academy. My journey started when my wife and I found out that we were having our daughter and I realized that we wouldn't be able to just live off of my income as an accountant. I started EVIG as a way to fulfill my wife's dream of being a full time mom and it has grown to surpass my original expectations. My purpose now is to help others break free of the limitations that they set on themselves and become free.

Michael UnbrokenProfile Photo

Michael Unbroken


Michael is an entrepreneur, best-selling author, speaker, coach, and advocate for adult survivors of childhood trauma.